Structure and metrics into delivering your projects
An unstructured project is one that is destined to fail – ask any project manager worth their salt and they will support this statement without thinking twice. That is why our approach to handling our clients’ project is built around a well-defined structure and precise metrics, no matter if it is a project concerned with lead generation or any of our areas of service.
From the beginning stages of HR planning to delivering the final project, this is our process for providing the highest quality of services.
The structure of our projects ultimately comes down to two phases – planning for the project and its execution.
We start the planning phase of the process by defining the three crucial elements of any project:
- the client’s expectations for the outcome of the project;
- the professional(s) with the fitting skills and experience for the job;
- the deadlines of the activities of each of the further stages, as well as the deadline for the project itself.
The next phase, the project execution is mostly concerned with one main question – what is it that needs to be done to accomplish the end goal. All necessary activities and tasks are divided into particular stages of the process, according to the schedule of the deadlines that are created in the previous phase.
We have already mentioned the project of lead generation, so let’s examine the stages of executing the project for this example.
- The initial stage includes the tasks of identifying the potential leads and initiating a search.
- Following the initial search, the second stage of the process focuses on developing the strategy of converting potential prospects and nurturing them into leads.
- After the leads have been developed, they are passed along to the clients in the third stage of the process.
- The fourth and final stage is aimed to revise the results of the finished project and compare them to the metrics, that have been set in the first phase.
Even though the last stage implies a complete analysis of the finished tasks, our dedicated team monitors each and every activity as it is completed. We rely on advanced project management tools to track the efficiency and productivity of the experts that are in service to our clients.
This is a simplified overview of what is a far more complex structure of the project stages. The number of stages will also differ depending on the project – we cannot proceed to implement a talent acquisition project with the same methods of lead generation.
In order to have a ground on which we can asses the levels of productivity on each project, we establish metrics in the form of KPIs or Key Performance Indicators. When defining each indicator, we pay close attention to its relevance, accuracy and measurability.
These KPIs are set and measured on a daily level, making sure that all of the project stages are completed within the predicted timeframe and are up to the expected standards. Through regular measuring and analysing of the defined metrics we are able to adjust and reassess the KPIs as needed and it also allows us to continuously work on improving our services.